But I think the opposite is true: our festive lights’ color captures the beguiling power of these jewel tones. I’ve often wondered if their holiday popularity is somehow related to the color of Christmas lights. We no longer refer to precious and semi-precious stones, yet Sapphire, Ruby, and Emerald remain precious in our hearts precisely because the finest stones are rare and costly.
Is it any wonder we designate them as the Big Three?Īnd during the holiday season, the demand for these breathtaking stones grows as we highlight in our Holiday 2020 brochure. Treasured for their rich, brilliant hues, they have fascinated and bewitched all who lay eyes on them. Year-round, Sapphires, Rubies, and Emeralds are the most sought-after gemstones.
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